Financial benefits
Increase ticket sales
The obvious advantages gained by introducing and marketing mobile tickets services quickly leads to continuous user adoption and a steady increase in ticket sales. Surveys conducted by a major transportation company reveal that 13 % of mobile ticket customers are entirely new customers. Furthermore, sales figures show than in average more than 3.000 new unique users purchase mobile tickets every week, which again contributes to an overall growth in mobile tickets compared to traditional ticket sales.
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Minimize cost
Utilizing the customers’ mobile phone for ticket distribution will affect your company’s profitability by reducing operating cost related to the traditional sales channels. As soon as you achieve a critical mass of passengers using mobile tickets you will be able to reduce cost related to your existing paper ticket infrastructure including ticket counters labour, ticket machines (including expenses due to vandalism) and cash-handling in addition to lengthy and costly maintenance of legacy systems. Ultimately, mobile tickets allow you to decide on things that definitely will remove cost, for instance stop accepting coins in ticket machines.
Increase customer loyalty
When first the passengers have experienced the handiness of purchasing tickets through the mobile phone when travelling, they are very likely to come back and regularly make use of mobile tickets. More than 90% of all mobile tickets issued by one of Unwire’s key customers are purchased by recurring users who buy two or more tickets per month.
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Positive brand effect
Research made by one of Unwire’s customers shows that mobile tickets have a positive brand effect on the transportation company, but also that there is a high user acceptance concerning mobile tickets within all segments.
Exploit excess capacity
Certain mobile ticket products can be targeted towards specific situations or customer demands, and hereby stimulating ticket sales in specific areas. For instance, excess seat capacity in trains and busses outside of rush hours can be capitalized by offering a specific mobile ticket product at a significantly discounted price, but only available within certain times of the day.
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Instant product configurationCreate new ticket products with relevant parameters such as: ticket type, price, validity, ordering syntax and response message texts |
Include all critical FeaturesThe platform incorporates all fundamental processes required by a transportation company to launch and run mobile ticket services |
Download product sheetDownload all the details about the platform in one document. |
Book a meetingDo you want to know more about our Mobile Ticket products? Book a meeting with one of our Sales Executives. |
| Mobile ticket features | Mobile ticket features | Download Product sheet | Contact us |
